Initiative Green AI Hub Mittelstand

The Green-AI Hub Mittelstand initiative of the Bundesministeriums für Umwelt, Naturschutz, nukleare Sicherheit und Verbraucherschutz (BMUV) is implemented by Zukunft – Umwelt – Gesellschaft (ZUG) gGmbH with overall administrative and technical responsibility. In cooperation with ZUG, the Green-AI Hub Mittelstand is established and operated by the following project partners:

The Deutsches Forschungszentrum für Künstliche Intelligenz GmbH (DFKI) as operator of the Green-AI Hub Mittelstand will act as processor of ZUG according to Article 28 EU GDPR. The other partners will act as processors of DFKI according to Article 28 EU GDPR.

ZUG and its employees are committed to informational self-determination and the fundamental right to protection of personal data in a goal and risk-oriented manner. In this privacy policy, we inform you about the processing of your personal data when visiting and using the website of the Green-AI Hub Mittelstand.


Zukunft – Umwelt – Gesellschaft (ZUG) gGmbH
Stresemannstr. 69-71
10963 Berlin
Phone: 030 700 181 100
Fax: 030 700 181 950
E-Mail: kontakt(at)

Data Protection Officer

Zukunft – Umwelt – Gesellschaft (ZUG) gGmbH
Stresemannstr. 69-71
10963 Berlin
E-Mail: datenschutz(at)

Purpose of processing

  • Provision of the information offer within the framework of the initiative Green-AI Hub Mittelstand
  • Contact and correspondence with visitors and users
  • Improvement of the website offer
  • Provision and improvement of the Green-AI Hub Mittelstand newsletter
  • Monitoring and evaluation of the initiative

Anonymous and protected usage

In the context of providing the information offer, the visit and use of our website are anonymous. Personal data is only collected on our website to the extent technically necessary. The processed personal data will not be transmitted to third parties or disclosed in any other way, except on the basis of specific legal obligations. We do not integrate any content or service offers from third-party providers within our information offer.

When using our website, the data transmission on the Internet is protected against third parties' knowledge by an encryption procedure that is recognized as secure and thus cannot be observed or falsified in a simple manner.

Access data

Each time our website is accessed, usage, traffic and connection data is collected, temporarily stored in a log file and regularly deleted after 14 days.

The following data is stored for each access/retrieval:

  • IP address
  • transmitted user agent information (esp. type/version of web browser, operating system, etc.)
  • transmitted referrer information (URL of the referring page)
  • Date and time of access/retrieval
  • transmitted access method/function
  • transmitted input values (search terms, etc.)
  • accessed page or accessed file
  • amount of data transferred
  • status of the processing of the access/retrieval

The processing of access data is lawful because it is necessary to protect the legitimate interests of ZUG (Article 6(1)(1)(f) EU GDPR). The legitimate interests of ZUG are ensuring the operation and security of the website, and the investigation, detection and prosecution of illegal acts in connection with the use of the website.

The stored data records can be statistically evaluated in order to be able to adapt and optimize our information offer to the needs of our visitors. Techniques that make it possible to trace the access behavior of users (tracking) are not used. The creation of user profiles and automated decision-making based on this is excluded.

The stored data records cannot be assigned to specific persons. A combination with other data sources is not made in principle. However, the stored data can be checked and merged with other data sources if we become aware of concrete indications of illegal use.

The software is set so that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (Ex: In this way, an assignment of the shortened IP address to the calling computer is no longer possible, so that you remain anonymous as a user.

Web analytics

On the basis of Article 6(1)(1)(f) EU GDPR, ZUG and the service providers engaged as processors with the support and further development evaluate usage information for statistical purposes as part of public relations work and for the demand-oriented provision of information on the tasks to be performed by ZUG.

This is done with the web analytics service Matomo.

The software uses a persistent cookie to recognize visitors even after a long time. This information is stored as a text file on the hard drive of the visitor's computer. The cookie has a validity of 13 months and then deletes itself.

The software also sets a so-called session cookie. Session cookies are small pieces of information that a provider stores in the RAM of the visitor's computer. A randomly generated, unique identification number is stored in a session cookie, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. They are used to view the number of clicks on our site and unique visitors separately. That is, regardless of the number of clicks, the session cookie identifies you as an individual user of our site. If session cookies are deactivated, you will be listed as a new user for each action. The session cookies used are deleted as soon as you end the session.

The software runs exclusively on the web servers of the service provider Net-Build GmbH. The usage information is only stored there. The data is not passed on to third parties.

If you do not agree with the storage and analysis of this data from your visit, then you can object to the storage and use below by mouse click at any time.

In this case, a so-called opt-out cookie is placed in your browser, which means that Matomo does not collect any session data.



With the Green AI Hub Mittelstand newsletter we inform you about current events, services and partnerships. If you would like to subscribe to the newsletter, we require a valid e-mail address from you. In order to address you personally, we also process salutation and name. For the legitimacy of the mailing, we need your express consent (Article 6(1)(1)(a) EU GDPR), which we ask for during the registration process. Your data collected during registration will be transmitted to a processor who is engaged with the administration and operation of the newsletter. You will receive further information on the processing and protection of your personal data in connection with your registration for the newsletter.

Anonymous reports are generated for monitoring and improving the newsletter. There is no disclosure to third parties, except to the respective organizations of the initiative (see purpose of processing).

Contact form

The transfer of data to the web server is encrypted. However, the data is not stored on the web server, but is then automatically sent by e-mail from the web server to the editorial team of the website. The data is kept only until the need for data retention ceases to exist.

In order to carry out our offers, your data will be forwarded to the respective organizations of the initiative (see purpose of processing). Neither we nor our partners will share your data with third parties without consent. In order to check the effectiveness of the initiative, we reserve the right to contact participants of the Green-AI Hub offers (events, tools, dialogs, etc.) afterwards for evaluation purposes.

Social Media

We do not embed any social media plugins on our website. When you visit our website, no data is therefore transmitted to social media services. Profiling by third parties is therefore excluded. However, you have the option of going directly to our information offerings on LinkedIn, Twitter and YouTube. For the use of these services, we refer to the terms and conditions and data protection provisions of the respective operators. We process your personal data within the social networks insofar as you post contributions, send messages or communicate with us in other ways.

Event Platform SCOOCS

On the website we refer to events that we realize with the event platform SCOOCS. Information on the separate data protection of the SCOOCS event platform can be found at: as well as SCOOCS itself: .

Contact form and correspondence

You have the option to contact us via form or email. We use your email address and other personal contact data for correspondence with you, insofar as this correspondence is necessary to protect your respective legitimate interests (Article 6(1)(1)(f) EU GDPR) or to fulfill a legal obligation (Article 6(1)(1)(c) EU GDPR) to which DFKI is subject as operator of the Green-AI Hub. Due to legal obligation (Article 6(1)(1)(c) EU GDPR in conjunction with the German Commercial Code and other regulations), all email correspondence is archived for a period of six years.

In order to carry out our offers, your data will be forwarded to the respective organizations of the Green AI Hub Mittelstand initiative. Neither we nor our partners will pass on your data to third parties without your consent. In order to review the effectiveness of the initiative, we reserve the right to contact participants of the Green AI Hub Mittelstand offers (events, tools, dialogs, etc.) afterwards for evaluation purposes.

To the extent necessary to protect our legitimate interests (Article 6(1)(1)(f) EU GDPR), your email address and other personal contact data from correspondence may be stored in our contact database. In this case, you will receive appropriate information about the processing of your contact data.

Information and intervention

In addition to the information in this privacy policy, you have the right to access your personal data. To ensure fair processing, you have the following rights of intervention:

  • The right to rectify and complete your personal data
  • The right to erasure of your personal data
  • The right to restrict the processing of your personal data
  • The right to object to the processing of your personal data on grounds relating to your particular situation

To exercise your rights, please use the contact details provided at the beginning. When contacting us, please refer to the Green AI Hub Mittelstand initiative.

Right to lodge a complaint

You have the right to lodge a complaint with a supervisory authority if you consider that the processing of your personal data infringes legal data protection regulations.

To the contact form